CONTACT:
Steve "The Erupter" Hawkins
steve@corporate-kingdom.com
888-908-0212
801-487-2800

Tim "Control Freak" Hall
tim@corporate-kingdom.com
888-908-0212
801-487-2800

OFFICE PERSONALITIES INSPIRE TRADING CARDS FOR GROWN-UPS
Corporate Kingdom™ explores lighter side of dysfunctional characters in the workplace

SALT LAKE CITY (October 14, 2003) — Many people dread being around bosses or co-workers who are Slave Drivers, Slackers or Control Freaks, but a new company thinks such offbeat office personalities are good for a laugh.

The Corporate Kingdom™, a Utah-based company, has started selling trading cards, calendars and mugs dedicated to the irritating people who inhabit nearly every workplace.

"Sure, some co-workers can be annoying, but they can also be a great source of comic relief," says Corporate Kingdom CEO Steve Hawkins. "You can spend every day letting them drive you nuts, or you can simply get even in the best possible way. With Corporate Kingdom cards and mugs, you can literally hold irritating co-workers in the palm of your hand and put them in their place."

Corporate Kingdom's initial card release includes 21 recognizable office personalities, including Backstabber, Mr. Obsolete, Power Monger, Hypochondriac, Letch, Fall Guy, Office Bimbo, Delegator, Space Invader, Erupter, Bean Counter, Gosseptionist, Martyr, Loose Cannon, Big Mug Betty, Prima Donna and Brown Noser.

Leading the office lineup is the Executive Pirate, a character inspired by ongoing corporate financial scandals. "His motto is, 'What has the company done for me lately?' which pretty much sums up the greed and sheer brazenness of the crooked executives who sank the retirement dreams of millions of Americans," says Hawkins.

"The trading cards are highly satirical but definitely inspired by real people," says Corporate Kingdom President Tim Hall. "Our focus groups have shown that most people find a personal connection to the characters. Who hasn't known a Brown Noser or a Slacker in their working life? When people see the cards for the first time, they often say things like 'Oh, I know who THAT one is!' "

The trading cards and other merchandise are intended to give workers a fun pastime and relief from work-related stress. "The Corporate Kingdom is a fun diversion for grown-ups who may have enjoyed cards like Garbage Pail Kids® or publications like Mad Magazine® when they were younger," said Hall. "Our mugs and calendars make a perfect office gift for deserving co-workers and are especially fun for those confident individuals who can actually laugh at themselves."

About the Corporate Kingdom
Corporate Kingdom, LLC (www.corporate-kingdom.com) is a privately held company headquartered in Salt Lake City, Utah, the hippest place on earth.

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